Gurukul of Civil Engineers

Project Description

Background

Our mission is to provide professionally trained Civil Engineers for all types of civil engineering services. Increase the supply of efficient & highly skilled Civil Engineers and serve the Civil Engineering Community.

Gurukul of Civil Engineers (GCE) is India’s leading Online Civil Engineering Technical & Professional training platform. The training Modules are developed with extensive research of the civil engineering industry, their current demand, the latest design software requirements & construction practices. We assist corporates to recruit Employable Candidates.

Design Strategy

Gurukul of Civil Engineers (GCE) is India’s leading Online Civil Engineering Technical & Professional training platform. The training Modules are developed with extensive research of civil engineering industry, their current demand, latest design software requirements & construction practices. We assist corporates to recruit Employable Candidates.

Promotion Strategy

The website was new, and selling courses targeted at civil engineers presented a considerable challenge due to high competition. Following thorough keyword research, we identified approximately 40-50 relevant keywords and meticulously optimized them across targeted pages. We addressed any existing site issues, fine-tuned meta tags through multiple revisions, and enhanced content on various pages, replacing short descriptions with comprehensive material.

Subsequently, we devised an aggressive strategy for link building and content creation, aiming for both quantity and quality. As time passed, our targeted keywords began to climb in rankings. Encouraged by this progress, the client expanded their keyword sets. Presently, almost 95% of the keywords rank on the 1st, 2nd, or 3rd page of the SERP, resulting in a steady influx of inquiries for the client.

Services

SEO-Optimized Website Design
Monthly Website Technical Audits
Fixed speed Optimization and other technical tweaks
Content Recommendations and Meta Tags Implementation
Set of Keywords Research and Implementation
Aggressive Link Building and Content Building ongoing efforts
Social media profiles setup and promotion

The Results

Over 100+ competitive keywords ranked where 55% keywords ranked on the top 1 page and the remaining 30% and 15% ranked in the 2nd and 3rd page respectively on Google.co.in