Ecommerce and its various trends are not so easy to be taken into loop. But not to overlook this is one of the most amazing and needed thing in this era of business.
The era where business is driven, initiated and even sustained a lot by the help of various tools and things that are governed and monitored by the use of internet.
In this era, the word digital marketing is definitely not a new thing to take note of. One can state digital marketing as one of the most understated technology now which has taken up a whole new level in making business not only survive but thrive as well.
Need not to mention what is digital marketing now, but we doubt we do need to mention what all platforms are emerging to make use of digital marketing. The only reason is being the immense popularity of this method growing and people trying to bring up as many platforms to secure their business.
Not only platforms keep on getting added but also are few trends. Digital marketing trends keep on shuffling but they do show a comeback at certain times.
Recent Digital Marketing Trends That Are Making a Headline!
- Facebook Is Losing Its Ground
This is not too difficult to adjust that Facebook has been losing its grip in digital marketing. With so many things taken on the digital marketing holds, it is necessary to make sure things are falling in the right court. While Facebook is used more often by the 60+ crowd it is also necessary to take hold of the right manner that’s fleeting in the trend these days. And sadly this is surely not Facebook.
- Instagram Is Still On The Rise
No doubt Instagram has been becoming more and more popular, as the days are passing by. If you are trying to reach and target the kids and youth then you have to have the policies and planning for the Instagram customer to be targeted.
- Customer Service To Be Dominated By The Chat Bots
These are not out of fashion till date. People need someone to talk to them and only if the experiences can be made more in personalized one, can bring more of important things in the work routine. Thinking of adding in more questions that can relate with real customer feels can help in making a real deal when the customers or even the new leads turn up on the website.
- Video Marketing Is a Big Hit
There are days when people think of reading text but advertising your product and services using the right platform are very must. Short video clips are doing amazing and are very necessary to keep up your marketing game in this era.
- Good Content With Awesome Context Is So Meaningful
Nothing will go good if the main backbone: content and content is not kept right. There are so many things that one needs to work on, when internet marketing is considered but also there is one thing that needs to be taken into note while working with the content.
There are many people thinking of nailing this marketing game, thus to keep your content and content right is the step to keep your game right!
- Email Marketing Is Getting More Personalized Than Ever Before
How about sending those personalized emails when things are getting back into proper shape about the product that was just enquired by the lead? This will help as it enhances the personal touch to the enquiry made by the lead that can draw him to the line that characterises him as the customer.
- Interactive Content Still Dominates
No need to just paste out some boring essay when it comes to content. Ask questions, include quizzes be mindful of many short terms that are trending in use by the customers.
These things will surely take up the attention and will shoot up the digital marketing results on the positive note.
- Voice Interaction Or Smart Devices Keep Heating The Flame
All thanks to Google, Alexa and Siri that the search using voice involvement is made a lot easier. This helps in making sure things are working on the right note when people are busy and they just want to get results instantly.
- Marketing Within Messaging Apps Will Feel The Hike
Keep sending notifications about things that make it easy for people to be in touch with the news and notifications. This helps in making sure people are getting to know the news they need to know.
- Keep Hold On The Omni Channel Marketing
Do not stick, to just one channel for marketing rather try using multiple channels. This helps in case when one audience is tipping on one channel but many others are actually tipping on some other channel. By doing this you actually make sure that you are available to tap your potential leads and customer wherever they are available.
Ntier Infotech specializes in all digital marketing services, including web and mobile design, eCommerce website development, reputation management, email marketing, SEO (search engine optimization), PPC and, so much more. If you’re looking for greater visibility, better leads, and more sales, we can help. Get in touch!
