CASE STUDY
Iconic Pineapple
Advanced Shopify Plus product page customization for a large lifestyle and artwork store, focused on improving product discovery, frame matching, variant presentation and the overall shopping experience across selected artwork collections.
Live Shopify Plus Store Enhancement
Lifestyle, Artwork & Home Decor
Custom PDP Development & Live Support
Shopify Plus
Ella
THE CHALLENGE
Extending a Live Shopify Plus Store Without Disrupting Operations
Iconic Pineapple was already operating as a large live Shopify Plus store with an extensive artwork catalogue, multiple size variations, frame options and product relationships. The requirement was not to rebuild the storefront, but to enhance selected product pages with advanced custom functionality while preserving the existing customer experience, theme structure and day-to-day business continuity.
- Deliver advanced custom development directly on a live Shopify Plus environment
- Maintain complete visual and functional consistency with the existing Ella theme
- Present complex artwork sizes, frame styles and product variants in a clear structure
- Connect companion artworks, additional sizes and related products intelligently
- Protect existing store stability, performance and production workflows during updates
THE SOLUTION
Building a Feature-Rich Artwork Product Experience
We enhanced selected artwork product pages through custom Shopify Plus and Liquid development, integrating new functionality into the existing Ella theme without redesigning the full storefront. The customized PDP experience was structured to make artwork options easier to understand, improve product discovery and support ongoing catalogue growth while remaining maintainable for the live store.
- Custom Shopify Plus PDP development for selected artwork collections
- Advanced product information layouts integrated with the existing Ella theme
- Variant and additional frame option presentation for easier customer comparison
- Companion artwork, related product and additional size recommendation blocks
- Responsive frontend improvements across desktop, tablet and mobile devices
- Ongoing live support, maintenance and continuous feature enhancements
KEY FEATURES DELIVERED
What We Built
Custom Artwork PDP
Advanced product detail layouts for selected artwork collections.
Frame Options
Clear presentation of additional and matching frame selections.
Companion Artworks
Connected artwork recommendations based on product relationships.
Additional Sizes
Structured display of alternative dimensions and product options.
Related Products
Improved discovery through relevant product recommendations.
Live Store Support
Continuous production support and feature enhancements.
PROJECT GALLERY
A Look at the Store
Homepage
Collection Page
Product Page
Cart Page
Mobile View
Brand Section
TECHNOLOGY STACK
Technologies & Tools Used
SERVICES DELIVERED
What We Delivered
Shopify Plus Development
Custom development within a live enterprise store.
PDP Customization
Advanced artwork product-page functionality.
Theme Enhancement
Ella theme-compatible frontend improvements.
Product Relationships
Matching frames, companion art and related products.
Responsive Optimization
Consistent behavior across devices.
Live Store Support
Production support, maintenance and enhancements.
PROJECT OUTCOME
A More Structured and Flexible Artwork Shopping Experience
The customized product pages created a more informative and user-friendly artwork shopping journey without changing the store’s established visual language. Customers could explore frame variations, additional sizes, companion artworks and related products from a single structured interface, while the live Shopify Plus store remained stable, scalable and easier to enhance over time.
NeoKrisp
Food & Beverage
Pearletii
Jewellery & D2C
Iconic Pineapple
Fashion & Lifestyle
SESA Care
Healthcare & Beauty
Opulin
Luxury Home Decor
KEFFY
Health & Wellness
Slumberland Furniture
Furniture & Retail
