This is one of the aspects in online advertising world that is having indirect impact on the technical aspects of search engine optimization but; has importance in building effective online presence. The emergence of the newer technologies into mobile internet is not going to affect the search engine optimization process for the websites but has considerable effect on the mobile search optimization. In this article we will try to focus on the future trends in search and the developments that are going to affect the mobile search and the search engine optimization techniques.

Many of the webmasters believe that SEO is dead but the sincere developers and the webmasters understand that basic SEO is not going to vanish by any means and have considerable role in building the online presence for the websites apps and the mobile sites. In short the search engine optimization processes will never end but may be changed in due course of time due to the evolvements in development methodology. The essence of the search engine optimization process is all about building the credibility of the site by connecting it to the audience by serving the relevant content.

The methods that are largely used in the search engine optimization process can be categorized into two distinct classes that are critical for the success of search engine optimization strategy. The first category is about referencing the code pieces with the relevant search terms this can be done in many ways including the changes in the onsite pages as well as creating the pages that are linking with the sites in some or the other ways. The landing pages and the other internet marketing techniques can be included in this.

The other part is about developing the content and contextual references for the site and the information contained in it. Again this is done in many ways right from the social media presence to the content marketing techniques. There are several companies that are offering the service for search engine optimization India and other parts of the world that may help the webmasters in completing this part of online advertising.

The techniques discussed in the two different categories above have various impact on the search visibility of the site and cannot be overruled at any point of time whether the other factors changes. This can be understood in the following manner.

• The localization factor can impact the sites but the SEO techniques for adding the local parameters and the references do exist. The profile building with the physical address is one of the same things.
• The brain box concept in redefining the keywords and the search phrases in search optimization; which focuses on the meaning of the word doesn’t overrule the concepts of adding the keywords and the phrases into the content.
• The social media content is quite similar to the older techniques that are modified to be disbursed on the interactive platforms other than the previous techniques of article and other submissions.

In this manner seo is never going to be discarded from the online marketing world.