This is one of the most discussed topics among the webmasters and the IT professionals that are involved in internet marketing in some or the other way. These professionals are keeping a close watch on the trends to understand the upcoming changes and the outcomes that are going to affect their works in longer run. This article is focusing on the trends in the digital media and internet marketing that are going to affect the online marketing strategies.

While studying the trends there are some common factors that remain the same every time. These are the questions that are coming from the professionals for the analysts relating to “What’s new? Or what’s next? These questions are the breaking points for the initiation of any of the event or conference that is related with the analysis and forecast of the upcoming trends. As we all know that 2016 is almost complete and only the last quarter is left. The analysts have started collecting the data and inferences regarding these nine months for deriving the metrics that will help them in assessing the trends that have dominated the gone year as well as the rising factors that are going to lead the trends in coming year.

The insights about the online promotions and digital marketing reflect some facts that are highlighted below. These factors will be responsible for the upcoming changes in the concept of online marketing and digital media.

  1. Mobile will be dominating the internet usage as usual:

We have seen that the internet usage on the mobile devices has crossed the internet consumption on the desktop devices and this will be dominating the usage trend as usual in the coming year. The only fact that must be noticed is that the wearable gadgets will be increased in terms of market stake in internet usage.

  1. Email marketing v/s social media:

Digital promotions will emerge as one of the promising business avenue for the Internet Marketing Companies. These companies will diverse their focus from the conventional email marketing and the mass outreach methods to more precise methods for approaching the customers. The typical internet marketing company that offers the services like landing page development and the online display ads development has to specialize in the diverse segments like as SMS, app and other areas for getting sustained business.

  1. Content Marketing Will rule the digital media:

As per the previous year’s content marketing will be the leading factors for the business owners and the webmasters. This will be the promising areas for the digital advertising and marketing professionals. The search engines will keep on bringing the new filters that will make the search more precise. This is also reflecting that in the coming five years the search will become less viable or may be eloped overall from the internet sphere.

  1. Gadgets will become more important in internet usage:

This is one of the factors that is going to affect the usage of mobile devices and diverse the patters of internet usage via mobile devices. The gadgets will dominate the internet usage related to media consumption from the entertainment and related stuff.