Traditional marketing is a form of push marketing wherein you “push” information on people who may or may not want to know more about your business and its products. The relation between the advertiser and the audience is just in one direction. Examples include TV commercials, radio broadcasts, mails, and print advertisements.

The purpose of traditional marketing is to raise awareness for your brand. You only want the reputation. You’re also not very specific with your target viewers. The more people that the advertisement reaches, the better your possibility of reeling in potential clients. In a simple world, anyway: in genuine life, we know other things play a role in this, such as the types of clients who do see your advertisement, your advertisement’s efficacy, etc. But we can keep it easy, at least for the minute. There’ll be enough time to complicate things later.

Online marketing is a form of pull marketing wherein you “pull” a specific group of people toward your website using super content, optimized advertisements, and SEO strategies. It promotes a shared relationship between the advertiser and the viewers because there’s a platform for communication.

Online marketing also means that it’s the buyer who actively looks for the seller. In traditional marketing, it’s the different way. Like when you’re just starting out and you are new to the advertising world. We can’t imagine you to have as big a budget so as to be able to use wide media like the television or the papers immediately .For the time being, while you’re establishing yourself, you can use online marketing for announcement and branding. Only once you have an important number of clients, a good reputation, and a steady trickle of earnings, should think going mainstream with your marketing.

There are a lot of arguments on which is better and more helpful. Both have pros and cons, obviously, and you can also use both for the advertising of your company. It’s just that you must know when’s the greatest time to utilize one or the other.